Members-only Membership content 5 fundamental truths for GTM and monetization alignment Crack the code to seamless GTM and monetization strategies....
Members-only Pricing How advertised reference prices influence pricing negotiations Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological strategy. For product...
Members-only Membership content Maximize your product's value with customer-first pricing Wondering how to price your product for maximum impact? This article covers customer segmentation, smart pricing models, bundling strategies, and a real-world case study to show how small tweaks can lead to big gains....
Members-only Pricing Cost-plus pricing: How and when to do it Read on to understand how and when to effectively use cost-plus pricing, the pros and cons of the strategy, and how to calculate it correctly....
Members-only Pricing Pricing and willingness to pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Pricing Price point analysis: 3 research techniques Unlock the secrets of strategic pricing in product marketing. Learn essential techniques to maximize profits and competitiveness without alienating your target market....
Members-only Pricing How to price a product [Video] Discover the framework for calculating an optimal selling price for your product - backed by proven pricing principles....
Members-only Pricing Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti Join Nitin Kartik and Ginevra Mambrettii as they chat about strategic timing, transparent communication, and customer-centric approaches in managing price increases....
Members-only Competitive Intelligence Alliance Pricing to Win This is the show where we interview pricing leaders, discuss pricing challenges, and deliver practical pricing tips and tricks for you to take away and apply to the pricing challenges you're facing....
Members-only Product Marketing Strategy State of Product Marketing 2024 Download the State of Product Marketing Report 2024 and open your eyes to insights that'll help you thrive and survive in product marketing....
Members-only Pricing Boost revenue with these pricing psychology hacks Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value with behavioral scienceUnlock the...
Members-only Pricing How to communicate your AI pricing model Dive into AI pricing with Ismail Madni. Explore customer-centric strategies and real-world examples from Intercom and GitHub. Learn to craft pricing models and narratives that showcase your product’s value – a win-win for companies and customers alike....
Members-only Pricing How a product marketer gets a seat at the pricing table [Video] Watch Alex Kirstetter's deep dive into pricing from the 2019 Product Marketing Summit, New York....
Members-only Pricing Your guide to pricing models Find the perfect pricing strategy to maximize revenue and win over your customers....
Members-only Pricing Analyzing pricing strategies for in-app purchases, with Mark Assini Join Nitin Kartik and Mark Assini as they have a riveting discussion on pricing strategies, customer impact, and the art of turning short-term pain into long-term gain....
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