Members-only Careers 6 ways to transition into a product marketing job One of the most common questions I get is, “How do I transition into product marketing?” In this article, I’m going to share examples of how to transition into a product marketing role and how a diverse group of current product marketers made the transition....
Members-only Careers To succeed in product marketing, do less The best companies distill their value props into simple, memorable statements that are relevant to business needs. They are backed by credible, concrete proof points connected to technical reality and its often product marketers crafting the message maps that connect value props to proof points....
Members-only Careers Product marketers need to be good salespeople, too For product marketing and sales to thrive, especially at growing companies, product marketers need to possess qualities of good salespeople, primarily in external sales enablement and Internal product-sales....
Members-only Careers How to ace a job interview Getting through the interview process successfully can be a minefield. Here I provide you with tips on how to prepare, body language and when and how to have that initial salary talk....
Members-only Careers How PMA can help you in your job search Job hunting can be an isolating experience, particularly when your LinkedIn feed is filled with news of product launches, customer testimonials and invites to marketing events....
Members-only Solo Product Marketing Scaling product marketing teams from the ground up To help you carve the right path and set your team up for success, we put Cheq’s Senior Product Marketing Manager, Genson Glier, under the spotlight in one of our AMAs....
Members-only Careers Why PMMs should start thinking like CEOs What I'm going to talk about in this article is some of the tactics that you can leverage to help people start seeing Product Marketing in a very different light. In fact, thinking more like a CEO and how it can help you benefit from a business standpoint....
Members-only Careers 3 powerful mindful traits to make you a superior Product Marketing Manager This article recognizes the consensus-building challenges of today's modern Product Marketing Manager. Learn about the mindful traits that PMMs strive to master, in order to build thought leadership....
