Product Marketing Strategy

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Market segmentation explained: The smart way to target customers [Video]

Market segmentation is the key to reaching the right audience with the right message. It helps brands refine their messaging, tailor their products, and stand out from competitors....

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5 steps to ignite your win/loss program

Transform win/loss analysis into a strategic tool that drives change and enhances your role....

How to turn product features
into benefits [Video]

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Videos

How to turn product features into benefits [Video]

Learn the difference between features, benefits, and advantages—and why it matters for your messaging....

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Customer & Market Research

Quarterly State of the Union template

Stay ahead of the game with a data-backed, strategic overview....

Product marketing in the
healthcare industry eBook

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Product Marketing Strategy

Product marketing in the healthcare industry eBook

Navigate healthcare marketing regulations and build trust: Learn expert strategies to market medical products effectively....

How ecosystems can make or break your business

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How ecosystems can make or break your business

Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....

Don’t turn on your product marketing engine before getting your fundamentals right

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Product Marketing Strategy

Don’t turn on your product marketing engine before getting your fundamentals right

Explore the importance of mastering product marketing fundamentals and why these principles should be the cornerstone of any marketing strategy....

6 best practices for creating engaging case studies

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Customer Marketing

6 best practices for creating engaging case studies

Learn how to craft case studies that resonate with these 6 essential tips....

Building collaborative product marketing teams with Janani Dwarakanath [Video]

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Podcasts

Building collaborative product marketing teams with Janani Dwarakanath [Video]

Learn how to bulid powerful, collaborative PM teams in this exciting episode!...

How to prioritize and get s#!t done as a PMM

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How to prioritize and get s#!t done as a PMM

Learn the secrets behind high-impact product marketing teams....

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Management

RACI matrix template

Get clarity on roles and responsibilities....

Your guide to retiring products and retaining customers

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Your guide to retiring products and retaining customers

Discover the blueprint for retiring aging products while ensuring customer success, reducing churn, and paving the way for growth....

Defending "best" and "better": Prove your product’s differentiation

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Defending "best" and "better": Prove your product’s differentiation

Discover the playbook for showcasing value, defending your edge, and boosting win rates....

From blank slate to proven processes with Sukanya Ramabadran [Video]

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Podcasts

From blank slate to proven processes with Sukanya Ramabadran [Video]

...

Unicorns, pricing and naming with Matt Hodges, Equals [Video]

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Podcasts

Unicorns, pricing and naming with Matt Hodges, Equals [Video]

Build pricing models and navigate product naming decisions with Matt Hodges...

Content

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Chat with Rich

Ask any question you have to the founder of product marketing alliance and get an answer from his AI avatar via text, voice or video call...

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Exec+ membership

The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....

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