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Want to establish an exceptional sales enablement program? This eBook breaks down the essential pillars you need to know.

Download now and become an invaluable asset by mastering sales enablement functions and optimizing your teams.

Here's what you'll discover inside:

  • Sales training/coaching
  • Content/assets
  • Sales enablement solutions/tools
  • Strategy
  • Metrics

With insights informed by our comprehensive Sales Enablement Certified: Core course, this eBook equips you to build, run, and optimize a world-class enablement program.

You'll gain a deeper understanding of enablement's core pillars, setting your team up for enablement success.

If you're ready to transform your sales strategy and help your reps thrive, this is essential reading.

What is sales enablement?

Sales enablement is the process of providing a sales team with the necessary tools and resources to help them effectively sell your product to prospective customers and close more deals.

What is the objective of sales enablement?

The purpose of sales enablement is to ensure that your sales team has all the appropriate resources needed to sell products or services to prospects. In other words, it's all about empowering sales reps with the right knowledge, skills, and collateral, so they can have more effective and productive conversations with potential customers.

The success of a sales enablement program can be measured by considering "rep readiness", as well as by examining uplifts in productivity, win rates, and revenue growth.

In short, the objective of sales enablement is to onboard, inform, educate, and motivate members of the sales team in an effort to drive more revenue.

  • Sales training/coaching
  • Content/assets
  • Sales enablement solutions/tools
  • Strategy
  • Metrics

Throughout this guide, we’ll cover each of these components in more detail. Let’s begin with sales enablement assets.