Overview

Test content Parent

  • What to expect
  • Your course pack
  • An intro to personas
  • Difference between buyer and user persona
  • Why are personas so important
  • What are negative personas
  • Resource library

Persona use cases

Modules
  • What to expect
  • Your course pack
  • An intro to personas
  • Difference between buyer and user persona

Test Content Child 1

Modules
  • What to expect
  • Your course pack
  • An intro to personas
  • Resource library

Persona interview guide

Modules
  • What to expect
  • Your course pack
  • An intro to personas
  • Difference between buyer and user persona
  • Why are personas so important
  • What are negative personas
  • Resource library

Data consolidation

Test Content Child 2

Modules
  • What to expect
  • Your course pack
  • An intro to personas
  • Difference between buyer and user persona
  • Why are personas so important
  • What are negative personas
  • Resource library

Persona interview guide

Modules
  • What to expect
  • Your course pack
  • An intro to personas
  • Difference between buyer and user persona
  • Why are personas so important
  • What are negative personas
  • Resource library

Reviewing your personas

Modules
“Product marketers are the people responsible for being able to deeply understand and therefore articulate what is different and better and remarkable about your offering.”