Members-only Developer marketing What are developer personas? Your complete guide Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience....
Members-only Content Marketing Proving the ROI of content marketing: A detailed guide In this article, I’ll explain a recent content problem we faced at Pitney Bowes, the steps we took to solve it by creating interactive content, and perhaps most importantly how we got the C-suite to recognize the value that content offered the business....
Members-only Product Marketing Strategy The 4 Ps of marketing and the marketing mix The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...
Members-only Membership content 5 critical mistakes to avoid when building a world-class sales enablement function Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...
Members-only Localization Cracking the go-to-market code for SaaS in emerging markets Emerging markets present unique challenges for SaaS companies. This guide explores how to localize effectively, adapt pricing, and form local partnerships, giving you the playbook to build trust and unlock the full potential of these high-growth regions....
Members-only Leadership The role of emotional intelligence in product marketing leadership Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....
Members-only Membership content Three techniques to punch up your product messaging Emma Statton, author of "Make it Punchy", reveals three powerful techniques to help you be more specific, differentiate with detail, and keep your language clear and conversational. Say goodbye to jargon and learn how to connect with your buyers....
Members-only Product Demos Simplifying SaaS product exploration with interactive demos Discover how interactive demos revolutionize SaaS sales by empowering prospects to explore products on their terms, accelerating sales cycles, and showcasing value – no forms or sales calls required....
Members-only Customer Marketing Leveraging behavioral data to tailor product marketing campaigns Learn how behavioral data analysis transformed a struggling subscription service's marketing strategy, turning high acquisition but poor retention into sustainable growth through data-driven customer insights....
Members-only Developer marketing The ultimate guide to effective developer events How do you make developer events truly impactful? From setting goals to choosing the right events and nailing your swag, this article reveals how to create memorable experiences that drive lasting results....
Members-only Metrics & OKRs Why metrics are your strategic advantage Data proves vital for product marketers: 88.1% track KPIs to demonstrate impact and drive success. Learn why metrics matter from industry experts....
Members-only Product Marketing Strategy Global product marketing: A U.S. vs. EU perspective – A personal take from the two Biancas Gain insight into how global product marketing functions in the U.S. and Europe, from two experienced product marketers from both countries....
Members-only Product Marketing Strategy How to balance inbound and outbound product marketing You know that saying about how product managers put products on the shelves and product marketers get them off? I hate it. Not...
Members-only Leadership Creating and capturing value: Lessons from driving $40M in incremental sales Unlocking $40M+ in new business: Learn how data-driven thought leadership turns teams into trusted advisors....
Members-only Membership content Maximize your product's value with customer-first pricing Wondering how to price your product for maximum impact? This article covers customer segmentation, smart pricing models, bundling strategies, and a real-world case study to show how small tweaks can lead to big gains....
