Articles

What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Learn how to emphasize your users, empower your product teams, and prioritize your product’s value with Product-Led Growth Certified: Core....

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

Discover AB Tasty's journey to product-led growth and their explanation of "leaders, killers, and fillers" in product bundling, cost analysis, feature quotas, and messaging....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Analysts are a vital part of a company’s PR strategy as they influence key decision-makers such as investors, customers and partners through their published research and opinion pieces. Business impact from industry analysts can be a healthy mix of objective and subjective; public and private....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....

With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...

My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....