Members-only Leadership How to build, expand, and structure your product marketing team What better way to learn how to build, expand, and structure your product marketing team than from those who have been there and done it? Learn more....
Members-only Developer marketing How technical PMMs manage sales enablement for a developer audience In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....
Members-only Leadership Why appreciation is the most undervalued leadership skill Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....
Members-only Product Marketing Strategy Communicating your product roadmap and vision The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time....
Members-only Video marketing How to ace your product video marketing Find out how to create effective video content within your product marketing team. Here we share strategies for B2B or B2C marketers. Learn more....
Members-only Competitive Intelligence Writing a competitive news briefing that helps everyone keep their cool Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....
Members-only Competitive Intelligence How to create a competitive intelligence adoption playbook for your organization Hila Lauterbach, Senior Director of Product Marketing at SpotOn, explains how to create a competitive intelligence adoption playbook for your organization....
Members-only Content Marketing Why your conversion copywriting isn't converting Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....
Members-only eBooks Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Careers Advice for women getting into product marketing We spoke to women product marketers about being overlooked due to gender, advice for prospective PMMs, and spotlit those who've inspired them....
Members-only Go-to-Market How to brief the sales team on marketing campaigns Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page. This post explains the campaign briefing and its strategies to help the sales and marketing team work toward one common goal to increase revenue....
Members-only Competitive Intelligence Why competitive intelligence programs fail and what to do about it My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....
Members-only Customer Marketing What is customer relationship marketing? In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....
Members-only Customer Retention How to better understand the customer journey and address pain points Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....
Members-only Developer marketing Top 7 DevRel metrics that measure the success of your marketing efforts But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....
