Articles

How product marketing managers can reduce customer churn, boost engagement, and increase lifetime value by turning customers into champions....

Unlock your potential and become the PMM every team needs....

Furnishing your company with the best PMMs in the biz is how you’ll level up, and it all starts with asking great product marketing job interview questions....

As one of the world’s largest and most dynamic markets, China presents both significant opportunities and challenges for product marketing managers in...

This guide outlines the progression from Associate PMM to VP, highlighting how your expertise, leadership, and strategic vision should evolve at every step....

How the Scholar Program became the bridge between a technical past and a product marketing future, and how you can leverage it to do the same....

Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact....

Discover 6 proven strategies to evolve your career and thrive in the age of artificial intelligence....

Three predictions for the future of PMM and how to win in the age of AI....

Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?...

Learn the three pillars that will make you an indispensable thought partner in your organization....

Five field-tested rules for better product marketing....

Many companies include sales battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers....

Your experience is valuable – here’s how to prove it....

We surveyed close to 300 PMMs across Brazil to uncover insights into their demographics, compensation, responsibilities, and more. Here's what we discovered....