Articles

We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....

“Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

There are a growing number of product marketers changing tack and setting up a product marketing consultancy of their own, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind going solo?...

When marketing to developers, or any other audience for that matter, you need a strategy in place. Take a look at ours....

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Ready to dive into the role of a Product Marketing Manager with two feet? Then you’re probably wondering how to ace your next interview....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....

Here are five ways to request and collect customer testimonials and product reviews to reduce awkwardness and increase response rates....

There are certain things you can do that can give you more structure in your role and responsibilities as a product marketing lead, and in this article, Aaron Brennan gives you some tips and tricks to do just that....

This is the third in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....

In today's business climate, staying competitive will allow you to seize the market. One way to be competitive is to spearhead the next batch of talent that'll revolutionize your business....