Members-only Product-Led Who gets hired: Product-led or Sales-led PMMs? If you are looking for a PMM role, does it matter if you have product-led experience, sales-led experience, or both? Read on to find out....
Members-only Product Demos The art of crafting a 180-second demo: Three minutes to win it Create a demo that captivates – fast....
Members-only Product Marketing Strategy How Uber measures value perception (with formula!) Do you know which features your customers really care about?...
Members-only Careers Balancing expertise and self-doubt: Overcoming imposter syndrome Left unchecked, imposter syndrome doesn't just affect self-confidence – it can become a significant barrier to success....
Members-only Personas Making your ICP real for teams across the business Master the Ideal Customer Profile: align teams, focus marketing, and drive business growth with strategic customer targeting....
Members-only AI 5 tips for marketers mining sales calls for insights Five key considerations when looking at sales calls for customer and product insights....
Members-only Go-to-Market Aligning technical marketing and Go-to-Market Learn how to align technical marketing with Go-to-Market strategy to drive adoption, reduce support costs, and enhance user engagement....
Members-only Membership content JustGiving's playbook for strategic influence in PMM Two essential frameworks for insight-led decision-making....
Members-only Careers How to boost your speaking skills and your personal brand Speak up, stand out: How product marketers can own the room and their reputation....
Members-only Brand marketing The power (and peril) of cringe in product marketing The strategic value of embracing "cringe" in product marketing—when this controversial approach builds authentic connections and when it spectacularly fails....
Members-only Membership content 6 steps to define your ideal customer profile Master ICPs to drive growth, boost win rates, and maximize ROI....
Members-only Go-to-Market Go-to-market events you must attend in 2025 Discover must-attend Go-To-Market events designed to help you learn, network, and upskill....
Members-only Product Launch Launching on a shoestring budget: How to get your product off the ground Facing budget cuts? Learn how to launch your product with minimal spend. This article covers innovative tools, budget-friendly strategies, and real-world tactics to achieve ambitious growth targets without breaking the bank. Perfect for startups and established companies alike....
Members-only Developer marketing Top 11 technical writing skills for product marketers Technical writing might not be the flashiest part of product marketing, but it’s one of the most powerful....
Members-only Video marketing Overcoming product quirks: The value of video tutorials Discover how video tutorials can simplify complex products, drive user engagement, and boost conversions. Learn best practices for creating effective, technical tutorials that enhance the free trial experience....
