B2B marketing

As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

If you’ve spent any time in the marketing sphere, you've probably heard the terms ‘ideal customer profile’ (ICP) and ‘buyer persona,’ on repeat....

When it comes to B2B marketing, everyone’s asking the same question: What’s working, and what’s a waste of time The 2024 LinkedIn B2B Marketing Benchmark Report provides some answers....

If you're a revenue marketer focused on B2B, there's a pretty good chance that your leadership team is focused on retention marketing....

Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....

B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....

Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....

Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more....

In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy....

Are you ready to uncover the hidden secrets behind explosive revenue growth and harness the transformative power of your marketing efforts in 2023?...

50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well....

Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business....

We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies....

Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

Get the low-down on what’s happening right now in revenue marketing by downloading our State of Revenue Marketing 2022 report....