Customer & Market Research

Learn more Enjoyed this video? Why not check out some related reading 👇 How to gain a deeper understanding of your target audienceI’m...

Know what resonates, fix what doesn’t, and create a seamless customer journey....

Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....

Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....

Tune into our brand-new podcast series, Meet the Masters, and join Lauren Culbertson, Co-founder and CEO of LoopVoc to discuss all things customer research, how to avoid common mistakes, and much more....

Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....