Customer & Market Research

Learn more Enjoyed this video? Why not check out some related reading 👇 Total Addressable Market: How to calculate TAMIn this blog post, I’...

Everything you need to truly embody the voice of the customer....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....

Learn more Enjoyed this video? Why not check out some related reading 👇 Product Market Fit: everything you need to knowWith our complete guide,...

I'm Sangita Sarkar, VP of Marketing at Level Ex, Inc. & today I'm going to be talking to you about method marketing. It's a methodology that I've developed over the course of my time in the gaming industry, which has been the better part of a decade......

Our brand new course, Market Research Certified: Masters, has been built to help you streamline your approach for success and become the expert researcher for your company....

Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....

Learn more Enjoyed this video? Why not check out some related reading 👇 Value marketing: How to resonate with your customers’ valuesUnlock the secret...

Our brand new course, Customer Marketing Certified: Core has been built to provide you with everything you need to make an impact in customer marketing....

Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings....

In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....

Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry....

Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....

Missy Martin, former Account Manager and Jason Monahan, Sales Executive at Vancery, show how the platform effectively streamlines research data....