Developer marketing

At Google, we define marketing as "know the user, know the magic, connect the two." Essentially, know the user, know the product, and connect them. It's crucial in marketing to know our products and drive them forward because while many products are great, that’s not always enough....

Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials....

This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....

While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...

This article has been built from a discussion of three incredible product marketing experts who explore how to build a powerful developer community for success....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

Anna Borbotko, Product Marketing Manager, TomTom, focuses on the science behind gathering feedback from developers, specifically on such products as APIs and SDKs....

In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....

Catch up with all the action from Developer Marketing Summit. Elevate your career and enhance your strategy with the likes of Google, AWS, DocuSign, Slack, and many more....