Overview
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While it’s satisfying seeing your product sit pretty on the shelf after months of refining personas, selecting the right pricing strategy, and planning for potential barriers, there’s one thing, and one thing only that’ll make the top brass sit up and take notice.

Cold, hard sales.

If you’ve burned a small hole in the pocket of company stakeholders, you can bet your bottom dollar they’ll wanna see tangible results post-launch, otherwise, you could be in for a scalding.

Putting the relevant sales enablement plans in place for your sales team to tackle their role effectively is critical in helping your reps optimize their performance, and show you the money.

Jerry Maguire style.

In this guide, you’ll learn quite possibly everything you need to know about sales enablement.

What is sales enablement?

Sales enablement is the process of providing a sales team with the necessary tools and resources to help them effectively sell your product to prospective customers and close more deals.

What is the objective of sales enablement?

The purpose of sales enablement is to ensure that your sales team has all the appropriate resources needed to sell products or services to prospects. In other words, it's all about empowering sales reps with the right knowledge, skills, and collateral, so they can have more effective and productive conversations with potential customers.

The success of a sales enablement program can be measured by considering "rep readiness", as well as by examining uplifts in productivity, win rates, and revenue growth.

In short, the objective of sales enablement is to onboard, inform, educate, and motivate members of the sales team in an effort to drive more revenue.

  • Sales training/coaching
  • Content/assets
  • Sales enablement solutions/tools
  • Strategy
  • Metrics

Throughout this guide, we’ll cover each of these components in more detail. Let’s begin with sales enablement assets.