Members-only Metrics & OKRs How to leverage Net Promoter Score (NPS) in marketing Leveraging NPS helps you (A) get closer to customers (B) benchmark your business against the competition and (C) understand how your products are perceived - including deficiencies in the current setup....
Members-only Product Marketing Strategy The relationship between product marketing and demand generation Product marketing is a key part of feeding the demand generation engine. But what exactly does that mean in this instance, and why are product marketers the ones who enhance and ultimately empower a marketing organization?...
Members-only Product Marketing Strategy The power of design thinking in product marketing Design thinking is an approach to innovation that emphasizes the user. It's something that can be learned, studied, and put into practice. You can refine your ability to generate truly effective and remarkable ideas, products, and marketing campaigns that revolve around the core needs of the user....
Members-only Metrics & OKRs Total addressable market (TAM): Why it's important, and how to calculate it In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....
Members-only Careers The three Ps of product marketing: A recipe for driving value at a growth-stage company Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....
Members-only SaaS Discover the key types of SaaS documentation (+ real-life examples) SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...
Members-only Go-to-Market Why do product launches fail? Every so often, companies launch products but the launch doesn’t quite pan out the way leadership had envisioned it. Even the best companies have best sellers and many more products that just sat on the shelves....
Members-only Careers Jumping through hoops: How I pivoted into product marketing from demand generation Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....
Members-only Product Marketing Strategy Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why? In this article, I’ll share six key questions that, based on my experience, will be helpful for defining whether a product-led or marketing-led strategy is right for your product....
Members-only Customer Marketing The right way to implement customer listening Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....
Members-only SaaS Effective industry marketing strategies for enterprise SaaS I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....
Members-only Product Marketing Strategy A product marketer's journey through successes and setbacks It’s time for an inside look at the ever-evolving world of product marketing. I've spent years navigating the dynamic landscape of this field, experiencing a spectrum of highs and lows, triumphs and setbacks, all of which have shaped my understanding and perspective....
Members-only Careers How to transition from product management to product marketing While the roles of PMs and PMMs share some similarities, they aren’t identical, and with many Product Managers deciding to transition into a product marketing role, it’s important to understand how they differ....
Members-only Metrics & OKRs Product launch metrics you and your team can't ignore As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....
Members-only Membership content A framework for GTM prioritization in crowded markets When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....
